Hey there! Michelle here. I’m the

Owner & Creative Director of Minty Made

Though our branding and creative services, our team serves creative businesses, makers and wellness brands who want to create a big impact but leave a small footprint.

You started your business with a big vision: to make the world a better place to live. Whether you do that through creating, coaching or healing, you have a message that needs to be seen and heard.

But you need more than a pretty logo and a trendy font to get your message out into the world.

You need to feel confident that everything you put in front of your audience’s eyes helps to advance your unique mission.

You need a sustainable brand and more importantly, a sustainable strategy.

I’m glad you’re here, because that’s exactly what lights me up inside.

How it Started

After spending over a decade in corporate marketing, I saw companies getting boxed into designs, colors, and typographies that didn’t serve them and creating so much marketing waste (and time) in the process doing so. They felt stuck with their branding because they didn’t have the in-house expertise, resources, or bandwidth to build out a new strategy.

Meanwhile, I started taking on independent branding projects on the side for small businesses who were struggling to sustain themselves, let alone grow. They were either too busy to put together a strategy, or they were too intimidated with all that went into it to actually make it happen.

Either way, their branding and messaging was getting diluted, they weren’t reaching their ideal customers, and their businesses were suffering.

I was eager to combine my design background with my marketing experience to serve other creative businesses, makers and wellness brands in a more direct and intentional way. My passion for the environment had taken root at this time, and I knew I had the unique expertise and skills they needed to help their business blossom.

Minty Made was born in 2019 with the mission of delivering the strategy that small businesses need. We work with businesses to clarify their message, reach more people, nurture long-term relationships with their customers, and further their mission through sustainable branding, website design and marketing support.

Say Hello to our Team and Creative Partners:

Over the years, we’ve come to find that collaborating with fellow creatives is what nurtures the growth and the return on investment that you are looking for. Our team, our partners and I work behind the scenes to combine our technical skill sets, industry experience, and niche knowledge to bring you an agency-like product, all without sacrificing the personalized client experience you sought out in a team that does it all.

Gina (she/her) - Project & Operations Manager

Gina’s down time is spent at the beach (she lives in San Diego!), cooking new cuisines and volunteering.

Her favorite way to protect the planet is by purchasing community-supported agriculture produce boxes from local farms.

You can find her sipping on water with mint grown in her garden. Although she does love a good glass of Bordeaux.

Whitney (she/her) - Copywriter

Whitney’s down time is spent Equally between lazing with a book, eating great food, and driving back roads.

Her favorite way to help protect the planet is Reusables! She loves Stasher bags, machine-washable cotton rounds, and a vibey water bottle.

You can find her sipping on water. Seriously. She has always loved water, no additions.

Robyn (she/her) - Copywriter

Robyn’s down time is spent in a cabin in the woods, surrounded by mountains and lakes, completely unplugged.

Her favorite way to protect the planet is to inspire others to take action - even if in seemingly small ways.

You can find her sipping on oat milk lattes and prosecco. Obviously not at the same time, though!

Ashley (she/her) - Copywriter

Ashley’s down time is spent out on the trails, preferably mountainous or in the forests either hiking or trail running. Or reading a good history book.

Her favorite way to help protect the planet is reducing her consumption, buying less (or not at all), and supporting organizations making a difference.

You can find her sipping on water, mostly. Or a third-wave coffee (freshly ground, naturally processed, single-origin, organic, and served black). Yes. I'm THAT coffee person.

Sydney (she/her) - Shopify Developer

Sydney’s down time is spent finding the best local food hotspots, and a nice balance of relaxing on a beach and exploring.

Her favorite way to help protect the planet is joining beach clean ups to help with plastic pollution in Indonesia

You can find her sipping on coffee or an aperol spritz!

Seren (she/her) - SEO Strategist

Seren's down time is spent walking on the beach, trying new ice cream flavors, and learning how to play the ukulele.

Her favorite way to help protect the planet is consuming less so that less natural resources are used from the very beginning.

You can find her sipping on a homemade fruit smoothie or a nice hot cup of green tea (matcha green tea preferable).

Our work is deeply rooted in our core values:

Sustainability

We are just as committed to the sustainability of our planet as we are to the businesses working to protect it. We believe in being good stewards of the Earth in both our personal lives and as a business, and are actively working to help others do the same.

Balance

Our work is made possible by the time we take to recharge our minds and refuel our creativity. Whether it’s a weekend in the woods, an extra long lunch time walk with the pup, or a midweek massage, we are most productive when we acknowledge and honor the rest our bodies and minds need.

Growth

We are constantly looking to expand our minds, because learning is the foundation of growth. Through courses, collaborations, and coaching, we are growing in the ways we show up for you. We are always on the lookout for new opportunities to serve our clients.

Read More about Our Commitment to Sustainability

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